Level 2 · Chapter 5

Why do I want what I can’t have?

Lacan×Hegel
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You order at a restaurant. You’re happy with your choice. Then the waiter walks past with the next table’s food, and suddenly your pasta is dead to you. You want that. Whatever that is.
A toddler at nursery is completely ignoring a plastic giraffe. Has been for weeks. Then another child picks it up. Instantly, the giraffe becomes the most important object in the universe, and there are tears.
You saw a jacket in a shop. You weren’t sure, so you didn’t buy it. Now it’s sold out in your size, and you’ve thought about it every day for three weeks. When you could have had it, it was “maybe.” Now that you can’t, it’s “the one.”
You’d never heard of a particular little plush toy until you walked past a queue of two hundred people waiting to buy it. Now you kind of want one. You don’t know why. You just do.
You didn’t miss your ex at all. Genuinely. Then you saw a photo of them, looking extremely happy, with someone new. And now you can’t stop thinking about them.
You finally get the new phone you’ve been dreaming of for months. It’s amazing. For about nine days. Then it’s just your phone, and you’ve started looking at the next one.

So what’s going on? Why does wanting something seem to depend so much on not having it? And why do we so often want things just because someone else wants them?

To answer that, we need two of the most difficult thinkers in this entire course. A German philosopher who wrote one of the hardest books ever published. And a French psychoanalyst who learned about him from a Russian, in a Paris lecture hall, in the 1930s, alongside half the future intellectuals of France.

Don’t worry. Remember the promise: survivable.

The most famous thing Hegel never said

Misquote alert · the thing everyone gets wrong

Ask anyone who did a bit of philosophy at school what Hegel believed, and you’ll probably hear three words: thesis, antithesis, synthesis. You have an idea, then its opposite, then they combine into a new idea. Neat. Simple. Fits on a flashcard.

Hegel basically never used it.

The neat three-step formula is more associated with another German philosopher, Johann Fichte, and it was a later writer explaining Hegel to students who made it popular as a summary of his work. Hegel himself was rather rude about people who applied tidy little three-part formulas to everything, as if philosophy were a recipe. So the most famous “Hegel” idea in the world is a study aid he would probably have hated.

What Hegel actually liked was a German word that’s almost impossible to translate: Aufhebung. It means, at the same time, to cancel something, to keep it, and to lift it up to a higher level. Three meanings, two of them opposites, in one word. Which tells you everything you need to know about reading Hegel. The man found a word that disagrees with itself, and decided it was perfect.

His most famous book, The Phenomenology of Spirit, is considered one of the hardest books ever written. And, legend says, he finished it in 1806 in the town of Jena, while Napoleon’s army was fighting a huge battle just outside. The day before, Hegel had watched Napoleon ride through town and wrote to a friend that he’d seen “the world-soul,” on horseback. Most people would have hidden in the cellar. Hegel was fanboying.

Now the second crime. When Lacan and a whole generation of French thinkers talked about “Hegel,” they mostly meant one person’s version of him. In the 1930s, a Russian émigré called Alexandre Kojève gave a series of lectures in Paris on Hegel’s Phenomenology. And the audience list is ridiculous: Lacan was there, along with many of the writers and philosophers who would shape French thought for the next fifty years. Kojève made Hegel exciting by focusing on one short section of the book, about a master and a slave, and turning it into a story about desire and the need to be recognised.

Hegel experts have been grumbling ever since that this wasn’t exactly Hegel. It was Kojève’s Hegel. A remix.

And Kojève? After teaching the future stars of French philosophy, he went off to work as a senior civil servant on international trade agreements. One of the most influential philosophy teachers of the century spent the rest of his career negotiating trade policy. Which is either a tragedy, or the most Hegelian twist imaginable.

So, with those warnings: let’s meet the master and the slave.

Hegel: The master and the slave

Meet Georg Wilhelm Friedrich Hegel. Born in Stuttgart in 1770. A university professor who lectured in a famously mumbly, coughing, stop-start style, constantly flipping through his notes, and yet students packed his lectures, because they were convinced something huge was happening. Same energy as Lacan, a century earlier, with worse fashion.

The bit of Hegel’s book that everyone fell in love with is only a few pages long. In German, it’s about a Herr and a Knecht. Older translations call them the “lord and bondsman.” Kojève called them the “master and slave,” and that’s the version that stuck. Yes, even this has a translation fight. We’re consistent.

The story, simplified a lot:

Start with desire. An animal desires things. It’s hungry, it eats an apple, the apple’s gone, done. Satisfied for an hour. But humans, Hegel says, want something more. We don’t just want things. We want to be recognised. We want another person to see us, and to confirm that we matter, that we’re a someone and not just a something. You can’t get that from an apple. The apple doesn’t care how great you are. You can only get it from another person.

Now, imagine two people meeting for the first time, at the dawn of history. Each one wants the other to recognise them. Neither wants to be the one who gives recognition. So they fight. And not a polite fight. A life-and-death struggle. Because the only way to prove you’re more than an animal clinging to life is to show that you’re willing to risk your life for this recognition.

At some point, one of them gets scared. He’d rather live than win. So he gives in. He becomes the slave. The other one, the one who didn’t back down, becomes the master.

Happy ending for the master, right? He’s won. He gets recognised. The slave works for him, feeds him, obeys him.

And here comes the twist, which is the reason people still talk about this story two hundred years later.

The master wanted recognition. But who’s recognising him? A slave. Someone he doesn’t respect, who isn’t free, who only says “yes, master” because he has to. Recognition from someone like that is worthless. It’s like being praised by someone who’s paid to praise you. So the master is stuck. He has everything, and none of it satisfies him. He just consumes what the slave produces, and slowly becomes lazy, dependent, and, in a strange way, less free.

Meanwhile, the slave works. He shapes the world with his hands: he builds, he farms, he makes things. And through that work, and through having faced his fear of death, he slowly discovers his own abilities, his own mind, his own power. The slave, the one who lost, is the one who actually grows.

So the “winner” ends up stuck, and the “loser” ends up becoming free. The only real way out, Hegel suggests, is mutual recognition: two people who see each other as equals, and recognise each other freely. That’s the only recognition that actually counts.

Think about how true that is. The boss who’s surrounded by people who agree with everything he says? Their praise means nothing, and somewhere he knows it. A thousand likes from bot accounts? Empty. A compliment from your mum? Lovely, but she’d say it anyway. What really lands is when someone you respect, someone who could have ignored you, chooses to see you.

And Kojève summed up Hegel’s idea in a phrase that Lacan grabbed and never let go of: human desire is the desire for another’s desire. We don’t just want things. We want to be wanted.

Which, if you think about it, explains the toddler and the giraffe perfectly.

Lacan: Desire is the desire of the Other

Lacan sat in Kojève’s lectures in the 1930s, heard “desire is the desire for another’s desire,” and basically built half his career on it. His version became one of his most famous lines: desire is the desire of the Other.

And like most of Lacan’s sentences, it means at least two things at once.

Meaning one: we want what other people want. The toddler didn’t want the giraffe. The toddler wanted the giraffe that another child was holding. You didn’t want the plush toy. You wanted the plush toy that two hundred people were queuing for. The pasta at the next table looks better because someone else chose it. Our desires don’t come from nowhere. We pick them up from the people around us, often without noticing.

Meaning two: we want to be what other people want. The ex you didn’t miss at all? You didn’t suddenly want them back. You wanted to be the person they wanted. Seeing them happy with someone else reminded you that you’d lost a place in someone’s desire. That stings, even if you didn’t want the place.

And the “Other,” with a capital O, doesn’t just mean other people. For Lacan, it’s the whole system you were born into: language, family, culture, rules, adverts, what everyone around you thinks is worth wanting. You learned what to desire from it, the same way you learned to speak from it. (One of our final guests in this level has a lot to say about this “big Other.” Hold that thought.)

Now the clever bit. Lacan split wanting into three levels.

Need is simple and physical. You’re hungry. You need food.

Demand is what happens when you ask for it, with words, from another person. And the moment you ask someone, you’re also asking for something else: their attention, their love. A baby crying for milk is also crying for its mother. The problem: you can satisfy hunger with food. You can never fully satisfy a demand for love with food. Or with anything, really.

Desire is what’s left over. Lacan said it’s what remains when you take the need away from the demand. The baby is fed, but still cries. You ask your partner to text you when they get home, “so I know you’re safe,” and they do, but you still feel uneasy. Because you weren’t really asking about the bus. You were asking: do you love me? And no text message can ever fully answer that.

Which is why, for Lacan, desire can never be satisfied. That’s not a malfunction. That’s its nature. Desire is built around something missing.

And he gave that missing something a name: objet petit a. It’s not the thing you want. It’s the mysterious little something that makes you want it. The sparkle. The glow. The jacket had it, until you couldn’t have it, and then it had it even more. The new phone had it, for nine days. Then it moved on to the next phone. You can never catch it, because the moment you get the object, the sparkle leaves and goes to live somewhere else.

And yes, he insisted that objet petit a should never be translated. A man whose entire theory was about language, refusing to let his own term be put into other languages. Of course.

So is Lacan saying we’re doomed to want forever and never be happy? Not exactly. His advice was surprisingly bold. He said that the one thing you can really be guilty of is giving up on your own desire: living entirely by what other people want, never asking what you actually want, underneath all the queues and the next-table pasta.

Not getting what you want. That’s impossible. Knowing what you want. That’s the work.

Hegel vs Lacan

Can you ever get what you really want?

Tonight: a mumbling German professor who fanboyed Napoleon, versus a French psychoanalyst in a fur coat who learned about him from a Russian.

What do we really want?

Hegel: Recognition. To be seen by another free person as a free person. Not to be admired by servants or flattered by people who have to. To be truly acknowledged by an equal.
Lacan: To be desired. To be wanted by the Other. And, at the same time, to want whatever the Other seems to want. The giraffe. The queue. The ex, now that someone else has them.

So far, quite close. Lacan learned this from Hegel, after all. Well, from Kojève’s Hegel.

So can we ever get it?

Hegel: Yes. It’s hard, and it takes the whole of human history, but real, mutual recognition is possible. Two people, two communities, eventually a whole society, seeing each other as equals. Kojève went even further and said that, philosophically speaking, history had basically already ended, around the time Napoleon won at Jena. Which must have been news to everyone living through the twentieth century.
Lacan: No. Never completely. Desire is built around something missing, and the moment you get what you wanted, the sparkle moves somewhere else. You can be loved, recognised and admired, and still look at the next table’s pasta. That’s not a failure. That’s what being a human who speaks is like.

What would they say to each other?

Imaginary, of course. Hegel died in 1831, seventy years before Lacan was born.

Lacan to Hegel: You think the story ends with mutual recognition, everyone seeing everyone, like the last scene of a romantic comedy. I’ve had couples on my couch who recognise each other perfectly. They still want something they can’t name.
Hegel to Lacan: You say desire can never be satisfied. And yet you packed lecture halls in Paris every week for nearly thirty years, while people hung on your every word. Somebody was getting an awful lot of recognition.

From the back of the room, Kojève raises a hand: Gentlemen, I’d love to stay and settle this, but I have a trade negotiation at three.

So who wins?

No winner, but two very practical lessons.

From Hegel: the recognition that really matters comes from people who are free not to give it. A thousand likes from strangers, or a yes from someone who’s scared of you, will never feel like enough. Look for the people who see you as an equal, and see them back.

From Lacan: no object, person or achievement will ever fully finish the job of wanting. So stop expecting the new phone, the sold-out jacket or the ex in the photo to fix the feeling. They won’t. The sparkle will just move.

And here’s a little test that both of them would approve of. Next time you suddenly, desperately want something, ask yourself one question: would I still want this if nobody else did?

If the answer is yes, that might be your desire. If the answer is “hmm,” you might just be a toddler, looking at someone else’s giraffe.

Where you’ve already seen this

The Great Gatsby
Every night, Jay Gatsby stares across the water at a small green light at the end of Daisy’s dock. He’s built his entire fortune and his entire personality around reaching her. And when he finally does, and they’re standing together in his mansion, the novel quietly notes that the green light has lost its magic. It’s just a light on a dock again. That’s objet petit a, written in 1925: the sparkle that lives in the thing you can’t have, and disappears the moment you get close.
The Devil Wears Prada
Two lessons in one film. First, the famous “cerulean” speech: Miranda tells her new assistant that the blue sweater she thinks she chose herself was actually decided years earlier by fashion designers in a room, and trickled down to her through magazines and shops. That’s Lacan’s “desire of the Other” in one monologue: you think you chose it, but you learned to want it. And second, the whole film is Hegel’s master and slave. Andy starts out as the terrified assistant doing everything for her boss. She works, learns and grows. Miranda has power and everyone’s obedience, and is increasingly alone. Guess who ends up freer.
Mad Men
Don Draper, the advertising genius, once tells a woman that what she calls love was invented by men like him, to sell nylons. Harsh, cynical, and very Lacan: advertising doesn’t just sell you things. It tells you what to want, and who you’ll become if you want it.
Drops, limited editions and “sold out.”
Trainers released in tiny numbers. “Only 3 left in stock.” Queues around the block for something that will be completely normal in six months. The whole strategy works because of the desire of the Other: the more people want it, and the harder it is to get, the more you want it. Somebody in a marketing department has definitely read Lacan, or at least met a toddler.
“(I Can’t Get No) Satisfaction.”
Just the title. The Rolling Stones summed up Lacan’s entire theory of desire in five words in 1965, and you could dance to it.
The ick
The dating trend where someone has a huge crush on a person, until that person likes them back, and then suddenly they get “the ick” and lose interest completely. Everybody jokes about it. Lacan would just nod: the sparkle was in the chase. The moment the desire was answered, it moved somewhere else.

In plain words

The misquotes: “Thesis, antithesis, synthesis” is not Hegel’s own formula. It is associated with Johann Gottlieb Fichte and was popularised as a summary of Hegel by Heinrich Moritz Chalybäus in the 1830s; Hegel criticised mechanical three-step schemes in the preface to the Phenomenology of Spirit (1807). His key concept is Aufhebung (“sublation”), meaning simultaneously to cancel, to preserve and to raise to a higher level. Much of the “Hegel” familiar to Lacan and his generation came through Alexandre Kojève’s influential lectures in Paris (1933–39), which emphasised desire and recognition, and which scholars regard as a distinctive interpretation rather than a neutral summary. “Master and slave” is Kojève’s terminology; many translations of Hegel use “lord and bondsman.”

Georg Wilhelm Friedrich Hegel (1770–1831): German philosopher, author of the Phenomenology of Spirit (1807) and Science of Logic (1812–16). In the section on lordship and bondage, he argues that self-consciousness requires recognition by another self-consciousness. Two consciousnesses engage in a life-and-death struggle for recognition; the one who fears death submits and becomes the bondsman (slave), the other the lord (master). The master’s victory proves hollow, since recognition from someone unfree is worthless, while the slave, through labour and confronting the fear of death, develops self-consciousness and a kind of independence. The resolution lies in mutual recognition between free equals.

Alexandre Kojève (1902–1968): Russian-born French philosopher whose lectures shaped French thought, influencing Lacan, Georges Bataille, Maurice Merleau-Ponty and others. He interpreted Hegel through the master-slave dialectic, defined human desire as “desire for another’s desire,” and argued that history had in a philosophical sense ended. He later became a senior French official in international economic negotiations.

Lacan on desire:

  • “Desire is the desire of the Other”: we desire what others desire, and we desire to be desired by others. The Other also refers to the wider order of language, culture and social rules (the Symbolic) from which our desires are learned.
  • Need, demand and desire: need is biological; demand is the request addressed to another, which is also a request for love; desire is what remains when need is subtracted from demand, and so can never be fully satisfied (“The Signification of the Phallus,” 1958).
  • *Objet petit a *: the “object-cause” of desire, not the object desired but the elusive quality that makes it desirable, which can never be possessed. Lacan asked that the term be left untranslated.
  • Ethics of desire: in Seminar VII (1959–60), Lacan suggested that the one thing a person can be guilty of is giving ground relative to their own desire.

Where they meet: Both see human beings as fundamentally social: we come to know ourselves through others, and our deepest wants concern recognition by others rather than objects alone.

Where they differ: Hegel holds that mutual recognition is achievable, at least in principle, and that history moves towards it. Lacan holds that desire is structured by lack and cannot be fully satisfied; the aim is not satisfaction but a clearer relationship to one’s own desire.

Further reading:

  • Hegel: A Very Short Introduction by Peter Singer, a clear starting point.
  • The “Lordship and Bondage” section of Hegel’s Phenomenology of Spirit. Only a few pages, though it helps to read a commentary alongside it.
  • How to Read Lacan by Slavoj Žižek, especially the chapters on desire.
  • Lacan: The Absolute Master by Mikkel Borch-Jacobsen, for a more critical view of how Lacan used Hegel and Kojève.
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Why do I compare myself to everyone?
Adler × Russell
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Lacan
psst: the guests come loose. drag them anywhere.